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Recap from MPEIS: More Data to Love with TowerData

Oh, the weather outside is frightful but the Email Insider Summit is so delightful! It’s only day three of MediaPost’s email marketing event in Park City, Utah and we’ve already seen a ton of great announcements, panels, and roundtables (not to mention a couple curious deer). First and most exciting for us was the great […]

Target Your Facebook Ads with Rapleaf Data

The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs reported using Facebook in their marketing strategy. So what is the key to getting the most […]

Rapleaf's InstantData now live in the WhatCounts Publicaster Edition

We are excited to announce that WhatCounts, a leading Email Service Provider,recently launched InstantData inside their platform. InstantData in the WhatCounts Publicastor Edition is a premium data service that will help WhatCounts users target and segment their email database over 12 different data fields to send more targeted emails and improve your email ROI. InstantData is available for WhatCounts customers […]

Adotas Feature: Maggiano’s Little Italy Turns Data Into Engagement with Rapleaf

Special Shoutout to Adotas, a premier news publication focused on the Internet advertising and media industry, for recently featuring our latest case study! Thanks to Senior Editor Brian LaRue over at Adotas for his efforts on this post! In case you missed it, you can download the full case study here: Rapleaf/Maggiano's Background: Marketing Informatics used RapLeaf […]

Rapleaf Rap Tribute

Thanks to our friends over at Giftwrapped that put together this rap for us! Check the rap sheet...it's Rapleaf:

Rapleaf's API featured in Murrion Blog

We love to hear how people are using our API to do cool things. The latest entry in Murrion Blog explains how to incorporate Rapleaf's APIs to better protect your website from fraudulent sign-ups. The post also gives a step-by-step tutorial on how to receive age, gender and location information on all incoming emails by […]

Rapleaf Featured on Cloudera

Rapleaf Engineer Greg Poulos authored this guest blog post featured on Cloudera further explaining our core technology, hadoop, how it works, and how Rapleaf uses it to help build a more personalized world. Check out the full post here!           Sign up for an API Key and start personalizing to your customers […]

Rapleaf Awarded 'Hottest Companies in San Francisco'

Rapleaf prides ourself in our unique and hardworking culture. Today we are proud to announce Rapleaf was named "Hottest Companies in San Francisco" for 2011. The list originally started with over 2,200 companies and it has been narrowed down to the top 60. Thanks to Lead411 for the recognition! Come work with us: www.rapleaf.com/careers

Rapleaf, Personalization, and Privacy

Updated: There has been a lot of press recently about Rapleaf's efforts to personalize experiences for consumers. The following are some thoughts by Rapleaf’s CEO Auren Hoffman: Rapleaf is working on delivering safe personalization to millions of people. We believe that a more personalized world is a more helpful, efficient, and respectful world. Today, Rapleaf […]

Why IP Tracking Is A Bad Idea

Update-11.4.11:  This article reflects our policies as of Fall 2010.  Since that time, we've continued to update our policies in line with industry best practices, including those developed by the DMA, NAI and IAB.  As our technology and products continue to evolve, we're always committed to certain fundamental privacy principles:  that users have control over their data, […]