The Godfather (Email)

This image comes courtesy of our friends at AdExchanger

Amazon outage takes down the world (wide web)

Fun fact: While Al Gore may have invented the internet, Amazon is the one running it these days. Web services like Netflix, Reddit, Foursquare, Airbnb, LiveRamp, Rapleaf, Pinterest, TMZ, and many many more, all had issues on Monday when Amazon's Elastic Compute Cloud (EC2) went down on the east coast for a few hours. For […]

Salesforce taps Rapleaf API to help power the Marketing Cloud

The following is a guest blog from our friends at Salesforce. The Marketing Cloud Delivers a New Generation of Social Analytics Oct 19 2012 By Robert Begg in Marketing Cloud The Marketing Cloud, the most comprehensive social marketing suite, announced its next generation of analytics tools that help companies shift from passively listening on social media to generating business results […]


We were speaking at Data 2.0 last week in SF (picture below) when it dawned on us... Someone was missing from the audience... YOU! Are you going to be at the DMA in Las Vegas October 13th - 15th? If so, we would love to see you at booth 775.  We miss you so much, […]

Email: The King of Smartphone Activity

The following comes courtesy from our friends at LiveIntent: The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite the growth in ownership, diversity of devices available, and ever expanding roster of apps, email still beats news, games, […]

inSparq makes the coveted Rapleaf list of 'top 1-1 marketing automation tools'

Maybe its the way inSparq makes it incredibly easy for their clients to link up the right offer with the right person to encourage sharing in a meaningful way.  Maybe we just have love for companies who have the moxy to take the personalization game to the next level. Either way, we're fans of inSparq […]

2012 Personalization Summit Recap

Rapleaf and LiveRamp hosted the Personalization Summit last Thursday, which brought forth interesting discussion and some necessary debate on why personalization is happening today. The Summit aimed to explore the benefits and implications of personalization, privacy, customer segmentation and more with major thought leaders in the space. The Summit kicked off with America's favorite pastime cheering on the Giants at […]

8 Quick Tips to Help Your Content Marketing Efforts Succeed

Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. Today, consumers are much more cautious and selective with their spending dollars and are significantly less loyal to any one brand. As a result, marketing strategies have shifted to rely on interactive marketing solutions […]

Rapleaf Hosts Second-Annual Personalization Summit this Thursday

Over 200 CEOs, Founders, and Execs from industry leading organizations will come together to discuss Personalization in today's world as it relates to business, technology, and society. Following the success of last year's event, the Personalization Summit is back this Thursday for its second consecutive year to bring together 200 top executives and thought leaders […]

When and How Often You Should Email Your List

The following is a guest post is written by Lior Levin:  E-mail marketing is a key way to directly connect with customers who have given you permission to send them offers, promotions, and product information on a regular basis. This level of customer interest makes e-mail marketing campaigns critically important, and therefore the timing of these […]