Dunk in the Dark

In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout - 'You can still dunk in the dark' - there’s been one hyphenated term on everyone’s lips: real-time. (If you're thinking 'Oreo, dunk in the dark, what?' Check out this article and then get back to reading this blog post.) Just […]

Social Media and Email Marketing Walk into a Bar

A lot of people see social media and email marketing as if they’re enemies, as if social media is some fresh-faced bandit who just rode into town and challenged Sheriff Email to a duel. “This town ain’t big enough for the both of us,” the bandit tweets. And before you can even hit ‘like,’ the […]

Recap from Marketing Sherpa: Always Bet on Data (And Black)

Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top of an Eiffel Tower only 51.6% as tall as the original, one conference hall (and […]

Data Means Business

Every day as you leave work and hungrily head for home, a major battle is fought in the war for big data and it happens right under your nose. Or rather, right at your fingertips. All day long you’ve been using your work computer, searching Google for leads and .gifs, and you’ve been making data. […]

Email Marketing On and Off the Field

Much has been said about big data and Super Bowl XLVII. Its data-driven ads were the some of the most personalized in history. Oreo used big data (and a big blackout) to score the most successful ad of the night for free. King of data himself Nate Silver finally made a faulty prediction. But what […]

Terminator 5: Rise of the Big Data

Three spaceships zoom by overhead. A cyborg blasts a hole through the wall. Out of the cloud of smoke walks Arnold Schwarzenegger, sunglasses on, shotgun in hand.   “I’ll be back,” he declares, “to customize my marketing message through automated data analytics.”  --- With the rise of big data in the news, bloggers and tech journalists […]

5 Things You’d Never Think of Doing with Big Data

Over fifty years ago statistician and Japanese business guru, W.E. Deming, declared “In God we trust; all others must bring data.” And bring data they have. In 2013, already dubbed “the year of big data,” 2.5 quintillion bytes of data are created every day.  So we’ve made oodles of data, from tweets to Amazon purchases, […]

We were early adopters of Hadoop (to make magic happen)

The following is a guest blog post from our friends at Cloudera.  We recently did a case study with them describing how we use Apache Hadoop to process Big Data.   How Rapleaf Works Smarter with Cloudera by Justin Kestelyn (@kestelyn) Because raising the visibility of Apache Hadoop use cases is so important, in this post […]

RIP: Fluff Marketing (send our regards to Don Draper)

We just got back from the Email Insider Summit in Park City Utah.  I know what you’re thinking, ‘sweet place for a boondoggle’.  You’re not wrong. Jokes aside, there’s something about mountain air that provides a top notch setting for reflection and discussion of things outside the day-to-day hustle. Erik (Founder of SimpleRelevance), Dan (Co-Founder […]

Dream Big

As I pull my skis out of the attic and tune them up for the trek out to the Email Insider Summit in Park City Utah tomorrow, I reflect back upon what a wild year it’s been indeed. A year ago, I packed my truck to the brim, sold anything that didn't fit, and headed […]