NCAA Final Four: Fan Stats for Game Day

With the Final Four around the corner, Rapleaf looked into its database to learn more about the starring teams’ hometowns. We sampled publicly-available data from the greater Indianapolis, Richmond, Storrs and Lexington areas, and compared the brands of snacks and beverages popular in each area. The results: Lays beat out all the other snacks for all four teams by a large margin. And Rams fans stand apart, preferring Pepsi over any other soda and Doritos over snacks popular with the other towns. Will Richmond’s unique snacking habits set it apart in the tournament as well? We’ll find out this weekend how these stats will play out on the court.

***Check out the full study Here

2 Responses to “NCAA Final Four: Fan Stats for Game Day”

  1. Doug Riordane April 1, 2011 at 10:19 am #

    this is an awesome study. so why is VCU drinking do much Pepsi? has Pepsi signed them up on a contract?

  2. Jennifer Ternaster April 1, 2011 at 12:43 pm #

    As the world's biggest NCAA Basketball fan, I really appreciate the work that went into this. It would be really interesting to do a study of the past NCAA winners and correlate the food buying habits of their fans to success. It would be really interesting what beer brand is most likely to take a team to win the NCAA Tournament.

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