Rapleaf Study on Twitter Use and Tweet Distribution

Twitter continues to grow at an impressive rate with a 16% jump in visits from May to June. With studies suggesting that the majority of Twitter users are not active participants, we thought it would be interesting to study tweeting behavior in more detail. So, we sampled over 4 million Twitter users and analyzed the distribution of their tweet frequency.

Here's what we found:

Distribution of Total Tweets

 rapleaf_study_tweet_distribution
Highlights:

  • 76% of Twitter users have sent less than five tweets; of those, half have never tweeted
  • The cutoff for the top 10% of Twitter users is 50 tweets
  • The top 1% of Twitter users have sent over 1,000 tweets

Concluding Thoughts
With the vast majority of users rarely tweeting, Twitter seems to be used by a small crowd of active tweeters to distribute content to a larger audience. Marketers should focus on engaging influential users with high follower counts and frequent tweets.

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Trackbacks/Pingbacks

  1. One Third of All Twitter Users Never Tweeted in Their Lives | Profy | Internet news and commentary - August 12, 2009

    [...] I’ve seen the results of yet another study, this time carried out by RapLeaf, an online reputation management company, which has different results but is still worth taking a [...]

  2. ResourceShelf » Blog Archive » Rapleaf Study on Twitter Use and Tweet Distribution - August 12, 2009

    [...] From the Study: Highlights: + 76% of Twitter users have sent less than five tweets; of those, half have never tweeted + The cutoff for the top 10% of Twitter users is 50 tweets + The top 1% of Twitter users have sent over 1,000 tweets [...]

  3. Martin Hughes - August 14, 2009

    @MrWibbly You're now in the top 1% of Tweeters... http://bit.ly/OObfZ

  4. Jack Waters - August 14, 2009

    @MrWibbly You're now in the top 1% of Tweeters... http://bit.ly/OObfZ (via @universityboy)

  5. Auren Hoffman - August 14, 2009

    RT @vsodera: 76% of Twitterers have tweeted < 5 times total. Rapleaf study sampling 4MM ppl: http://bit.ly/raptweet

  6. Viv - August 14, 2009

    RT: @auren: RT @vsodera: 76% of Twitterers have tweeted < 5 times total. Rapleaf study sampling 4MM ppl: http://bit.ly/raptweet

  7. no name - August 14, 2009

    RT @auren @vsodera: 76% of Twitterers have tweeted < 5 times total. Rapleaf study sampling 4MM ppl: http://bit.ly/raptweet

  8. amrutam - August 14, 2009

    RT @auren 76% of Twitterers have tweeted < 5 times total. Rapleaf study sampling 4MM ppl: http://bit.ly/raptweet

  9. Aditya Vempaty - August 14, 2009

    RT @pzuta: RT @auren: RT @vsodera: 76% of Twitterers have tweeted < 5 times total. Rapleaf study sampling 4MM ppl: http://bit.ly/raptweet

  10. Tony Xu - August 15, 2009

    rapleaf study shows 76% of Twitterers tweet 0-5 times...total. http://bit.ly/OObfZ #rapleaf

  11. Jeremy - August 16, 2009

    RT @auren: RT @vsodera: 76% of Twitterers have tweeted < 5 times total. Rapleaf study sampling 4MM ppl: http://bit.ly/raptweet

  12. John Bryden - November 9, 2009

    Rapleaf Study on Twitter Use and Tweet Distribution - http://bit.ly/167Y5G

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