Tag Archives: super bowl

Dunk in the Dark

Deep Thoughts

In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout - 'You can still dunk in the dark' - there’s been one hyphenated term on everyone’s lips: real-time. (If you're thinking 'Oreo, dunk in the dark, what?' Check out this article and then get back to reading this blog post.) Just [...]

Email Marketing On and Off the Field

Deep Thoughts

Much has been said about big data and Super Bowl XLVII. Its data-driven ads were the some of the most personalized in history. Oreo used big data (and a big blackout) to score the most successful ad of the night for free. King of data himself Nate Silver finally made a faulty prediction. But what [...]