Tag Archives: rapleaf

Recap from MPEIS: More Data to Love with TowerData

Oh, the weather outside is frightful but the Email Insider Summit is so delightful! It’s only day three of MediaPost’s email marketing event in Park City, Utah and we’ve already seen a ton of great announcements, panels, and roundtables (not to mention a couple curious deer). First and most exciting for us was the great […]

4 Easy Ways to Personalize Your Emails with Rapleaf

Recently, a top-5 Internet Retailer approached Rapleaf because they were struggling to make their email marketing more relevant. Using our data to tailor content, special offers, and gender-specific subject lines, the e-tail company saw some pretty crazy improvements in their email campaigns. Open and click-through rates increased by 30%. Earnings per user shot up 14% […]

Recap from IRCE: Big Conference, Big Data

Last week, Rapleaf joined thousands of internet retailers and ecommerce partners at McCormick Place in Chicago for the 2013 International Retail Conference and Expo. While some people's highlights from the conference were probably Al Gore's keynote speech or the great Chicago deep dish pizza or even those snazzy socks the bus booth was giving away, […]

Target Your Facebook Ads with Rapleaf Data

The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs reported using Facebook in their marketing strategy. So what is the key to getting the most […]

Introducing the Brand New Rapleaf Dashboard!

Spring has finally sprung and so has the new Rapleaf Dashboard. We've added a ton of features to help you receive, track, and visualize the Rapleaf data you want. Now when you log in to the Dashboard, you can access all the info you need on both your Batch Append files and API keys. The Batch […]

Customer-Centricity Makes the Heart Grow Fonder

Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why are open rates 30% higher for personalized emails? Why does even the lightest touch of personalization (a […]

Recap from Marketing Sherpa: Always Bet on Data (And Black)

Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top of an Eiffel Tower only 51.6% as tall as the original, one conference hall (and […]