Tag Archives: personalization

4 Easy Ways to Personalize Your Emails with Rapleaf

Recently, a top-5 Internet Retailer approached Rapleaf because they were struggling to make their email marketing more relevant. Using our data to tailor content, special offers, and gender-specific subject lines, the e-tail company saw some pretty crazy improvements in their email campaigns. Open and click-through rates increased by 30%. Earnings per user shot up 14% […]

Target Your Facebook Ads with Rapleaf Data

The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs reported using Facebook in their marketing strategy. So what is the key to getting the most […]