Tag Archives: facebook

Target Your Facebook Ads with Rapleaf Data

The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs reported using Facebook in their marketing strategy. So what is the key to getting the most […]

Don't Call It A Comeback

The following is a guest post by Scott Krauss, Director at LiveIntent. Don't call it a comeback, but email is sexy once again. We went through some tough times as marketers sought to find the next big thing, flocking to social networks. It was all about Social, Social, Social! And poor old email felt a […]

Social Insight Into AOL, Gmail, Hotmail, and Yahoo Email Users – Part 3: Social Network memberships

In this last study of our email analysis series, we looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online. We found that AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally. Twitter is […]

Rapleaf Study: Most Common First, Last, and Full Names on Facebook

Facebook is not only one of the largest communities online, it’s also one of the most cosmopolitan.  Wouldn’t it be interesting to see what the most common names are on a social network with such vast reach?  We thought so too, so one of our engineers spent a few hours during “Hackleaf” – our choose-your-own-project-for-a-day […]

Rapleaf Study on Social Network Users in Swing States: Myspace is the melting pot of social networks, Hi5 is favored in New Mexico

Rapleaf recently-published a study analyzing social network usage of over 9 million users in 13 swing states. Results of the study revealed discrepancies in demographic and social network preferences between the states' online citizens. The following are some of the study's key findings: Top social networks with significant presence in the swing states are Myspace […]