Tag Archives: email personalization

Customer-Centricity Makes the Heart Grow Fonder

Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why are open rates 30% higher for personalized emails? Why does even the lightest touch of personalization (a […]

The Facts Don't Lie about Email Personalization

At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about the cold, hard facts, and the facts are all saying one thing: email personalization is […]