In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout - 'You can still dunk in the dark' - there’s been one hyphenated term on everyone’s lips: real-time. (If you're thinking 'Oreo, dunk in the dark, what?' Check out this article and then get back to reading this blog post.) Just [...]
Every day as you leave work and hungrily head for home, a major battle is fought in the war for big data and it happens right under your nose. Or rather, right at your fingertips. All day long you’ve been using your work computer, searching Google for leads and .gifs, and you’ve been making data. [...]
Much has been said about big data and Super Bowl XLVII. Its data-driven ads were the some of the most personalized in history. Oreo used big data (and a big blackout) to score the most successful ad of the night for free. King of data himself Nate Silver finally made a faulty prediction. But what [...]
Over fifty years ago statistician and Japanese business guru, W.E. Deming, declared “In God we trust; all others must bring data.” And bring data they have. In 2013, already dubbed “the year of big data,” 2.5 quintillion bytes of data are created every day. So we’ve made oodles of data, from tweets to Amazon purchases, [...]
