Our Privacy Policy

A rising bar

Ensuring your privacy is protected is our number one priority at Rapleaf.

  • We never sell, rent, or lease email addresses to third parties. Ever.
  • We don't collect or work with sensitive data on children, or any person's health or medical conditions, sexual preferences, financial account information, ethnicity, or religious beliefs.
  • We don’t track online behavior like your web browsing history or search history.
  • We follow industry best practices and work closely with industry associations to continually raise the bar on consumer privacy.
  • We observe deep anonymization practices.

 

Scope:

Rapleaf helps our business clients develop better relationships with their customers. We believe in the power of transparency, choice, and control when it comes to personal information online. We view privacy and security as fundamental design requirements in our technologies and services and core to our business practices and operations.

This Privacy Statement applies to data collected through all websites and domains maintained by Rapleaf including rapleaf.com, www.rapleaf.com, and www.rapleaf.com (collectively, "the Websites"). The purpose of this privacy policy is to help you understand what information we collect and how we use it. We also provide an option for you to opt-out of the Rapleaf database if you choose to.

Definitions:

Rapleaf collects personal information from a variety of sources including the Rapleaf Website and stores it in the "Rapleaf Database."

Rapleaf data is structured around individual email addresses and contain personally and non-personally identifiable information.

Collection And Use Of Personal Information

When you visit the Rapleaf Websites, we may collect information from you. The information we gather falls into two categories: 1) personal information you voluntarily supply when you log into our Websites (such as first name and email) and 2) tracking information collected as you navigate through our sites.

Personal Information: We may collect personally identifiable information you provide to us directly. Rapleaf permits any visitor to the Rapleaf Websites to access and edit the information we have stored in your Rapleaf report. We use the information you provide us to update your Rapleaf report and distribute it as part of the Rapleaf Database. At the Rapleaf Blog (www.rapleaf.com) you can submit your email address to receive blog updates and you can leave comments. Information from these two sources is not used by Rapleaf for any other purpose than proper administration of the blog and the email list and not disclosed to third parties.

You may view and edit your personal info with Rapleaf here.

Tracking Information: We may use industry standard technologies to track your use of our website and tailor your web experience.

Cookies are small unique strings of letters and numbers that are stored on your computer to make it easier for you to use our site and for us to improve site functionality and improve security. We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them).

When you visit our rapleaf.com web site (or other web sites that we operate), or open an email you have received from us, we or one of our ad partners may place or recognize a unique cookie on your browser.  These cookies enable us to send you ads about our services, customize our services and gather analytics about our web traffic.  Additionally, emails we send to you may contain a bit of code known as a "web beacon."  This code allows us to understand the time and date of when a user has opened an email and when he/she has utilized a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our services, and send you ads about our services.  Users wishing to disable our web beacons should do so by turning images "off" in their email client (e.g., Outlook, Outlook Express). Please see your email client for more information.

We may also use cookies to automatically collect information about your computer when you visit the Rapleaf Websites and automatically store it in log files. This may include the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol ("IP") address.

Your browser may permit you to reject or delete cookies, but this may prevent proper working of our website. If you want to opt-out of receiving some advertising cookies, you may be able to do so by visiting http://www.networkadvertising.org/optout_nonppii.asp.

Information Disclosure: Except as described in this statement, we will not disclose to third parties any personal information you provide to us through this web site.

Disclosure of Personal Information

Business Clients: Rapleaf data may be disclosed in whole or in part to Rapleaf's business clients as part of our primary product offerings.

Business Partners: Except where limited by contract, Rapleaf data may be disclosed in whole or in part to other information providers or content owners to augment ours or their data offerings, as part of data exchanges or to provide services to their users.

Internet Partners: Rapleaf has an Open API that allows web sites to integrate searches of the Rapleaf database into their web offering. We contractually limit sharing in these instances to only the information required to provide the service.

Vendors and other Service Providers: We may use third party service providers for network, security, email, and hosting services for our system. Suppliers and service providers are required by contract to keep confidential the information received on behalf of Rapleaf and may not use it for any purpose other than to carry out the services they are performing for Rapleaf.

Disclosure Required By Law: Under certain circumstances personal information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders. In the event that we are legally compelled to disclose your personal information to a third party, we will notify you with the contact information we have in your report in advance unless doing so would violate the law or a court order.

Disclosure of Non-personal information:

We may share with third parties non-personally identifiable information about you, which could include demographics, interests, and other online habits from your Rapleaf Report.

Additional Terms and Conditions:

Rapleaf enters into contracts with business clients for use of its products and services. These contracts may further govern the use of personal information collected and maintained by Rapleaf.

Access, Control And Opt-Out:

Access and Edit: You can access and edit all the information we have about you. Register for our service to discover what information about you is available online and to edit your internet footprint.

Simple and Quick Opt-Out: You can opt out of the Rapleaf database at any time. Simply click here and you will be permanently removed from our database. It is really that simple.

Other Important Information:

Children's Privacy: We do not knowingly collect personal information about children. Our systems are not designed for use by children under the age of 13. In the event that Rapleaf learns it has collected personal information belonging to someone under age of 13, Rapleaf will delete that information from our database. If you believe that we have any information from or about a child under 13, please contact us at privacy@rapleaf.com.

Security: Rapleaf takes the security of our data seriously. We take reasonable precaution to protect against unauthorized access to our systems and to prevent data from being disclosed to unauthorized parties.

Business Transitions: In the event that Rapleaf goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information and non-personal information will likely be among the assets transferred. You will be notified in advance via email where possible, and we will post a prominent notice on our website. We will require an acquiring company or merger agreement to uphold the material terms of this privacy statement, including honoring requests for account deletion.

Changes to this Statement:

This Privacy Statement was last updated April 10, 2013. The prior policy is located here. A notice will be posted as part of this Privacy Statement and on our login pages for 30 days whenever this Privacy Statement is changed in a material way, highlighting both the old and new content in a way that makes the changes easy to understand.

Contact Information

If you have questions about this statement, please e-mail our privacy administrator: privacy@rapleaf.com or contact us:

Privacy Administrator
Rapleaf
222 Merchandise Mart Plaza
12th Floor - 1871
Chicago, IL 60654