With the rise of Twitter and Facebook, marketing isn't just about email anymore. It's true: email is still the king (see last week's blog for the full email manifesto) but the Marketing Kingdom also has its princes (Facebook), dukes (Twitter), earls (LinkedIn), and knights (Google+). And with all these smaller guys running around the Marketing [...]
Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why are open rates 30% higher for personalized emails? Why does even the lightest touch of personalization (a [...]
At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about the cold, hard facts, and the facts are all saying one thing: email personalization is [...]
Rapleaf and LiveRamp hosted the Personalization Summit last Thursday, which brought forth interesting discussion and some necessary debate on why personalization is happening today. The Summit aimed to explore the benefits and implications of personalization, privacy, customer segmentation and more with major thought leaders in the space. The Summit kicked off with America's favorite pastime cheering on the Giants at [...]
People often use the words personalization and customization interchangeably. But there is a subtle difference between the two that can have a great impact on our lives. Customization is explicitly stating your interests and preferences with whom you are interacting, from the barrista at Starbucks to your favorite web app to your favorite music service. [...]
It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered, it's critical now to focus on targeting your emails to a tailored audience in order to limit [...]
It's certainly come a long way! Data from Focus.com, 2010
The following is a post written by Erik Severinghaus, Founder & CEO over at KoalaDeal. KoalaDeal integrated with Rapleaf and has been using our data to build analysis and correlations associated with online shopping habits. Check out what they have been up to: A few weeks ago, Rapleaf was kind enough to invite KoalaDeal to blog [...]
The following is a summary of a piece, Making Sense of Social Data, which was recently published in Deloitte's Review. In the world of technology and innovation today, there is no doubt one topic that continues to be a hot concept- the rise of data. In particular, it's forcing businesses to rethink how they understand, reach and even [...]
The tech industry is booming and we're witnessing the emergence of a vibrant ecosystem where companies that could potentially change the world are starting everyday. We decided we wanted to help contribute...so that's exactly what we did. Rapleaf joined Startup America Partnership and donated $1 million dollars of data to offer participating startups the chance to leverage personalization [...]
