Rapleaf Releases Study Analyzing Social Network Usage within the U.S. Swing States

San Francisco, CA - August 28, 2008 -- Rapleaf today released an analysis of social network users within the U.S. political swing states, revealing discrepancies of social network usage within the various swing states. The study looks at a sample of over 9 million social network users within 13 swing states.

• Key findings include:
• The main social networks that have significant presence in the swing states are Myspace and Facebook; Bebo and Hi5 are secondary.
• New Hampshire, Wisconsin, and New Mexico have a high percentage of potential young voters (18-24 year olds) relative to other swing states.
• Hi5 is heavily used in New Mexico - both Presidential candidates should have presence on Hi5 if looking to reach voters in New Mexico.
• There are high correlations between Latinos and Hi5 users, Caucasians and Facebook/Bebo users, African Americans and Blackplanet users, and between Asians and Friendster users; there is little between race and Myspace users.

Rapleaf Data of Social Network Usage Within the Swing States (%)

Note: Rapleaf is in no way affiliated with Bebo, BlackPlanet, Classmates, Facebook, Flickr, Flixster, Friendster, Hi5, LinkedIn, Multiply, MySpace, MyYearbook, Perfspot, Tickle or any other social network.