Rapleaf Study Reveals Gender and Age Data of Social Network Users

San Francisco, CA - July 29, 2008 -- In a follow up to the Study of Social Network Users vs. Age, Rapleaf today released full data on the 49.3 million people included in the study. Snapshot of the data along with full downloadable dataset below:

Gender and Age Analysis of Social Networking Users: Social Network Sites

Social
Network		 Gender Age Groups
14-17 18-24 25-34 35-44 45-54 55-64 65+
Bebo Women 1,207,833 1,373,653 735,666 197,297 84,106 33,693 12,950
Men 569,510 802,474 488,944 162,689 63,119 27,058 10,775
Unspecified 15,532 15,865 3,977 1,197 406 101 22
Blackplanet Women 120,981 346,629 164,383 47,500 13,660 3,361 1,814
Men 55,856 212,479 140,077 52,483 16,099 4,309 1,781
Unspecified 3,114 9,027 4,870 2,152 843 240 29
Classmates Women 142,757 599,895 724,253 240,863 117,584 41,578 10,152
Men 62,885 278,908 435,742 211,079 100,527 41,874 12,527
Unspecified 2,532 9,355 9,363 5,346 2,811 1,323 407
Facebook Women 784,214 1,685,029 767,619 184,057 72,743 21,441 10,270
Men 357,017 977,753 609,655 177,662 62,033 22,024 8,545
Unspecified 29,495 82,958 47,769 13,403 4,595 1,549 405
Flickr Women 87,720 303,941 363,220 139,090 60,707 19,871 5,113
Men 44,170 235,015 398,061 205,631 89,587 33,994 8,998
Unspecified 5,163 23,806 25,753 10,982 4,825 1,926 524
Flixster Women 2,221,835 3,258,823 1,841,543 658,189 297,477 93,020 27,204
Men 1,146,532 2,583,675 1,840,241 671,368 271,350 90,236 26,387
Unspecified 439,005 936,040 728,514 309,983 132,917 56,386 16,674
Friendster Women 341,386 1,165,896 890,380 210,887 61,603 18,889 8,364
Men 225,834 975,965 904,600 279,728 85,178 27,573 11,975
Unspecified 5,856 21,879 19,569 3,998 597 141 82
Hi5 Women 1,382,273 3,078,898 1,475,824 412,150 175,018 52,250 16,800
Men 724,153 2,610,316 1,927,297 612,917 231,727 76,374 22,358
Unspecified 374,960 833,937 453,346 143,102 55,487 16,872 3,556
LinkedIn Women 3,697 39,594 178,550 69,197 24,368 7,726 1,355
Men 4,618 42,642 222,431 124,759 45,310 16,083 3,379
Unspecified 610 7,905 27,858 13,456 5,264 2,005 402
Multiply Women 115,117 352,590 194,957 51,304 19,488 5,829 2,270
Men 55,054 261,803 194,818 63,000 25,247 8,846 3,042
Unspecified 184 536 389 112 44 17 0
Myspace Women 5,158,453 7,091,214 3,800,542 1,252,287 542,694 167,087 71,531
Men 3,365,442 5,226,788 3,238,471 1,209,510 475,566 167,101 66,852
Unspecified 3,147 4,726 2,540 1,137 548 251 67
MyYearbook Women 637,510 578,018 239,646 91,832 37,531 10,871 5,345
Men 280,131 292,263 127,999 55,766 23,582 7,503 3,145
Unspecified 20,524 20,980 9,300 4,507 1,837 729 232
Perfspot Women 84,840 158,003 91,200 31,375 14,192 4,033 1,077
Men 66,643 317,958 260,641 86,707 29,974 9,494 2,790
Unspecified 30 181 264 95 36 6 0
Tickle Women 743,111 1,491,975 887,369 318,578 151,490 44,742 12,876
Men 309,858 939,737 739,932 268,239 118,031 41,130 12,042
Unspecified 70,562 177,297 100,108 34,037 14,204 5,048 1,235
ALL SOCIAL
NETWORKS		 Women 6,322,060 9,651,584 5,683,422 1,929,328 857,965 279,684 97,858
Men 4,050,429 7,546,654 5,543,729 2,113,597 873,135 323,251 108,731
Unspecified 682,756 1,456,780 1,045,381 428,357 181,913 72,196 20,240

Gender and Age Analysis of Social Networking Users: Number of Friends

Number of
Friends		 Gender Age Groups
14-17 18-24 25-34 35-44 45-54 55-64 65+
Only 1 Women 494,290 1,082,078 774,348 332,421 187,938 69,763 17,661
Men 299,845 860,299 842,264 409,445 204,222 84,208 23,848
Unspecified 163,006 376,327 371,830 185,357 89,406 39,707 11,944
2-25 Women 1,479,294 2,480,716 1,712,634 717,988 341,775 105,332 25,928
Men 840,014 2,171,495 1,919,974 822,654 338,124 110,903 29,058
Unspecified 294,199 606,504 441,939 174,253 66,304 23,410 5,837
26-50 Women 270,902 637,285 412,133 140,068 47,173 9,074 3,261
Men 184,205 577,287 410,987 120,648 33,534 8,889 3,632
Unspecified 27,318 81,351 42,756 9,768 2,804 653 134
51-100 Women 299,873 818,744 453,323 105,268 27,640 5,518 3,509
Men 239,245 720,874 409,077 88,815 21,004 5,826 3,871
Unspecified 24,307 74,446 35,330 5,584 1,359 260 72
101-500 Women 750,850 1,656,855 505,277 81,626 22,222 7,517 9,867
Men 573,135 1,447,347 525,489 93,797 22,862 8,063 9,089
Unspecified 90,430 176,024 45,515 4,453 871 189 104
501-1,000 Women 90,868 151,497 28,281 6,187 2,159 921
Men 58,242 142,456 45,275 11,604 3,242 1,113 1,345
Unspecified 22,511 24,417 2,611 267 65 14 22
1,001-10,000 Women 26,950 42,770 11,855 3,355 1,111 399 709
Men 20,824 35,819 21,446 7,558 2,202 623 765
Unspecified 5,276 12,981 2,879 1,217 352 147 613
10,000+ Women 148 505 328 73 24 5 14
Men 90 484 628 249 66 26 23
Unspecified 11 17 10 0 0 0 0
At Least
1 Friend		 Women 3,386,077 6,827,175 3,885,996 1,383,558 628,907 198,125 61,800
Men 2,194,686 5,919,758 4,153,066 1,546,963 622,988 219,002 70,843
Unspecified 621,771 1,339,069 939,981 379,682 160,809 64,233 18,113
Download the full dataset (137 KB)

Method of Conducting Study

On June 10, 2008, Rapleaf ran a query of social network usage across publicly available social media data for 175 million people in the Rapleaf database. Of the 49.3 million people in the study, ~90% are located in the US. Rapleaf analyzed people who are on at least one social network and in which there exists age information on these individuals.

About Rapleaf

Rapleaf is the leader in online people information search. Rapleaf's services help top retailers, political organizations, airlines, hotels, banks, insurance companies, and other leading firms gain consumer insight, plan online media, and manage fraud risk in real-time. Today, Rapleaf has processed over 1 billion transactions and is one the largest people databases in the world with insight into hundreds of millions of consumers. For more information, please visit www.rapleaf.com.

Press Contact

Michael Hsu
press@rapleaf.com