Recap from MPEIS: More Data to Love with TowerData

Oh, the weather outside is frightful but the Email Insider Summit is so delightful! It’s only day three of MediaPost’s email marketing event in Park City, Utah and we’ve already seen a ton of great announcements, panels, and roundtables (not to mention a couple curious deer). First and most exciting for us was the great […]

4 Easy Ways to Personalize Your Emails with Rapleaf

Recently, a top-5 Internet Retailer approached Rapleaf because they were struggling to make their email marketing more relevant. Using our data to tailor content, special offers, and gender-specific subject lines, the e-tail company saw some pretty crazy improvements in their email campaigns. Open and click-through rates increased by 30%. Earnings per user shot up 14% […]

Recap from IRCE: Big Conference, Big Data

Last week, Rapleaf joined thousands of internet retailers and ecommerce partners at McCormick Place in Chicago for the 2013 International Retail Conference and Expo. While some people's highlights from the conference were probably Al Gore's keynote speech or the great Chicago deep dish pizza or even those snazzy socks the bus booth was giving away, […]

Target Your Facebook Ads with Rapleaf Data

The following is a guest post by Ryan Pitylak, CEO at Unique Influence. As social media marketing gains momentum (and legitimacy), Facebook is emerging as one of the most powerful tools for online marketers. Just this year, 82% of SMBs reported using Facebook in their marketing strategy. So what is the key to getting the most […]

Introducing the Brand New Rapleaf Dashboard!

Spring has finally sprung and so has the new Rapleaf Dashboard. We've added a ton of features to help you receive, track, and visualize the Rapleaf data you want. Now when you log in to the Dashboard, you can access all the info you need on both your Batch Append files and API keys. The Batch […]

Don't Call It A Comeback

The following is a guest post by Scott Krauss, Director at LiveIntent. Don't call it a comeback, but email is sexy once again. We went through some tough times as marketers sought to find the next big thing, flocking to social networks. It was all about Social, Social, Social! And poor old email felt a […]

This Brand is Your Brand, This Brand is My Brand

With the rise of Twitter and Facebook, marketing isn't just about email anymore. It's true: email is still the king (see last week's blog for the full email manifesto) but the Marketing Kingdom also has its princes (Facebook), dukes (Twitter), earls (LinkedIn), and knights (Google+). And with all these smaller guys running around the Marketing […]

Long Live King Email

This morning, I went to Google and started to type. email is By this point, Google was already trying to finish my thought for me. email issues email is not working on iphone email is dead Hmm. Google thinks I want to search ‘email is dead.’ I’m intrigued. I hit enter. THERE ARE 2,540,000,000 RESULTS […]

Customer-Centricity Makes the Heart Grow Fonder

Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why are open rates 30% higher for personalized emails? Why does even the lightest touch of personalization (a […]

The Facts Don't Lie about Email Personalization

At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about the cold, hard facts, and the facts are all saying one thing: email personalization is […]