Spring has finally sprung and so has the new Rapleaf Dashboard. We've added a ton of features to help you receive, track, and visualize the Rapleaf data you want. Now when you log in to the Dashboard, you can access all the info you need on both your Batch Append files and API keys. The Batch [...]
With the rise of Twitter and Facebook, marketing isn't just about email anymore. It's true: email is still the king (see last week's blog for the full email manifesto) but the Marketing Kingdom also has its princes (Facebook), dukes (Twitter), earls (LinkedIn), and knights (Google+). And with all these smaller guys running around the Marketing [...]
This morning, I went to Google and started to type. email is By this point, Google was already trying to finish my thought for me. email issues email is not working on iphone email is dead Hmm. Google thinks I want to search ‘email is dead.’ I’m intrigued. I hit enter. THERE ARE 2,540,000,000 RESULTS [...]
Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them. But this week is all about the WHY. Why do people value personalized emails? Why are open rates 30% higher for personalized emails? Why does even the lightest touch of personalization (a [...]
At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about the cold, hard facts, and the facts are all saying one thing: email personalization is [...]
In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout - 'You can still dunk in the dark' - there’s been one hyphenated term on everyone’s lips: real-time. (If you're thinking 'Oreo, dunk in the dark, what?' Check out this article and then get back to reading this blog post.) Just [...]
A lot of people see social media and email marketing as if they’re enemies, as if social media is some fresh-faced bandit who just rode into town and challenged Sheriff Email to a duel. “This town ain’t big enough for the both of us,” the bandit tweets. And before you can even hit ‘like,’ the [...]
Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top of an Eiffel Tower only 51.6% as tall as the original, one conference hall (and [...]
Every day as you leave work and hungrily head for home, a major battle is fought in the war for big data and it happens right under your nose. Or rather, right at your fingertips. All day long you’ve been using your work computer, searching Google for leads and .gifs, and you’ve been making data. [...]
Much has been said about big data and Super Bowl XLVII. Its data-driven ads were the some of the most personalized in history. Oreo used big data (and a big blackout) to score the most successful ad of the night for free. King of data himself Nate Silver finally made a faulty prediction. But what [...]
